Layton Road Group tailors our services to your needs and budget. We have a flexible, solutions approach to our service offerings to fit your business demands.
MRI – Marketing Research & Intelligence
- Core of each consultative engagement
- Collective insights and practices of institutional investors – aggregated and distilled for managers
- Informs development of customized marketing & communication action plan
- Ongoing reporting and manager diagnostics
- Powerful investor feedback loop as the manager’s message permeates the marketplace
Capital Introduction Services
- Maintain relationships with over 1000 institutional investors
- Sit alongside investors to understand their needs
- Reverse solicitation approach means when an introduction occurs, it was at the investor’s request
- Services offered in one of two ways:
– Directly to Alternative Investment Managers on a subscription basis
– As part of an outsourced solution for an Investment Bank / Prime Broker
Placement Agent Services
- Encompassing private placement and third-party marketing services, spanning fund, co-investment and special-purpose-vehicle capital raising
- Leverage our deep investor relationships to take your fund or strategy to market
- Ability to engage around time-sensitive capital raises
- Flexible fee arrangements with success-based metrics to align interests in the near term and the long term
Sample Services
Regardless of how Layton Road Group engages with your firm or platform, we are able to deliver a wide variety of value-added services and we customize our approach to each client. Sample services include:
- Strategic introductions
- Single & multi-manager events/conferences
- Formal investor feedback from events
- Solicited regional roadshows
- Tailored marketing and sales strategy
- Sales / marketing deck consulting
- Seed / pre-launch capital funding, messaging and branding
- Published research & surveys